Shop fittings for Pinewood
Ptec’s collaboration with the outdoor company Pinewood goes back many years.
Here is what Jonas Bystedt, Key Account Manager/Digital Sales Manager at Pinewood, says about the importance of profiling their shop fittings.
“We see an ever-greater need to offer our stores’ salesforce Pinewood-profiled fittings. As we grow and reach new markets, it becomes important to maintain a uniform profile that signals our brand. There has to be an underlying concept in order for the consumers to recognise us, irrespective of which international store they visit. Functionality is of course extremely important too.